News & Newsworthy
Study: Kiosks, digital signs can help keep consumers in store4/4/2012 - SelfServiceWorld.com
Despite all the buzz around showrooming and mobile shopping, retailers will be relieved to know that brick-and-mortar stores are still important for 90 percent of shoppers, according to a study published by the e-tailing group and online local media company Local Corporation.
The study analyzed responses from more than 1,000 consumers to explore consumer shopping behavior across a growing array of mobile devices, including consumer preferences and plans for researching and purchasing multiple categories of products.
Initial findings reveal today's consumer takes a highly personalized path to purchase, utilizing multiple devices, from PCs to smartphones to tablets. About 60 percent of respondents reported that they have researched products and services several times a month using a mobile device, while PCs still play an important role in the shopping process.